For Visitors to Japan
Japan’s
No.1 Green TeaBrand
ITO EN - Japan's No. 1* Tea Drink Company -Introducing the "flavor" and "fun" of Japanese tea to the world.
* Based on the full-year sales performance for 2019 (January to December)Japanese tea has 1,200 years of history. We have applied our unique techniques to make the green tea culture of Japan fit the lifestyles of people all over the world. This has enabled us to contribute to healthy, joyful everyday lives with the flavor of green tea and the pleasure of drinking it. We offer a wide range of products, including tea leaves, instant tea, and matcha powdered green tea for tea ceremonies, as well as Oi Ocha, the number one brand of green tea drink that boasts top sales performance worldwide.
Major Products in Japan
Oi Ocha was created in 1989 as the flagship brand of Japanese tea company ITO EN. It is a mega-brand that has expanded and led the Japanese green tea market for many years since its release, and even today continues to maintain its unshakeable position.
The Oi Ocha has even been recognized since 2019 with a Guinness World Record as the world's biggest selling natural healthy RTD green tea beverage and has continued to expand its footprint as an innovative brand driving the global green tea market.
The brand name was derived from the Japanese phrase "Oi ocha!" which means "let's tea time!" or "Tea please!".
Product Lineup (Japanese)
MATCHA Products in Japan
ITO EN always delivers matcha of the highest quality to our customers through careful quality control at its tea farms. We proudly offer ours matcha as Japan's #1 Green Tea Company. As well as introducing the matcha tea we deal with in Japan, we also introduce the spirit of the tea ceremony and how to drink matcha.
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What is Oi Ocha?
Japanese tea has 1,200 years of history. It is also a history of development of a variety of types of tea, including for tea ceremony, using matcha powdered tea and sencha prepared with a kyusu (Japanese teapot). ITO EN developed the world’s first canned green tea and PET-bottled green tea as ready-to-drink products. Oi Ocha is the No. 1 brand of green tea drink that has been beloved in Japan for more than 30 years. The brand name, Oi Ocha, are typical words said when someone wants to enjoy tea with a person who is close to them, such as their family. We only use tea leaves produced in Japan and attach great importance to the aroma and taste that are similar to those of freshly brewed tea from a kyusu. Oi Ocha has been recognized by Guinness World Records as the world's top selling brand of green tea drink.*
Largest NH RTD green tea brand - retail RSP, current (Estimated sales of $1,882,900,000 in 2019)
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800 AD
Green tea came to Japan
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1500s
Tea ceremony was established.
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1738
Sencha was invented.
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1990
The world's first bottled green tea was
invented by ITO EN.
Excellent Quality Control
and Examination System
All tea leaves and tea bags are manufactured in our own factories where drinks products satisfy quality control standards. Both ingredients and products undergo flavor and machinery analysis, and tests for microbes and remains of pesticides at both our factory and company. We share information with our manufactoring factories and through the regular carrying out of quality control meetings with a representative from the factory, we aim for the production safe and reliable tea products.
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