R&D Innovation
Open Innovation
By bringing technology and ideas to fruition through an accumulation of fundamental technology and alliances with diverse stakeholders, ITO EN continues to offer customers a healthy, fulfilling lifestyle.
Processes for Creating Shared Value
Forming a Sustainable Brand
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Innovation
Day-to-Day collaboration between company departments and divisions leads to accurate reflection of customer voices in product planning and development
Product planning and development is backed by academic/scientific findings through fundamental research
On-target patent and trademark strategies
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Social Value
Value offered to consumers
Provision of highly-original products based on customer viewpoints, as can be seen in ITO EN’s creation of many “Industry First” products
Provision of safe, natural and healthy products that avoid use of artificial additives as much as possible
Provision of delicious, well-designed products that match the needs of the customers who will actually purchase them (in terms of gender, age, and so on)
Evocation of demand through extensive product lineups
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Business Value
Securing sustainable profits
Differentiation from other firms through product development capabilities
Enhancement of brand power
Securing high market share
Research and Announcement of Findings
Relating to Food Products with Health Value
Value for ITO EN
Brand establishment
Increased sales, expansion of market share and product differentiation through total marketing
Value for society
Benefits of health conscious information
Sustainable consumer lifestyles
R&D related to Japanese green tea and vegetables
Research and Technology Development in " World’s First " and " Industry First " Teas
As a leading tea company, ITO EN has spent nearly a half-century engaged in wide-ranging tea research and development, opening up new possibilities for tea.
We will continue to offer new values to our customers through collaboration with a diverse range of stakeholders.
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Palatability
Natural Extraction, Fresh Production Methods
Reproducing the flavor of tea made in a teapot
Maintaining the freshness of green tea’s aroma and flavor
Tea-Producing Region Development Project
Increases quality of crude tea and stable procurement of raw materials
Quality Control
Maintain and increase quality
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Health
Tea Components
Analysis of the health-promoting qualities of catechins
Analysis of the health-promoting qualities of theanine and other components
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Environment
Non-Sterilant Bottle
Spread of resource- and energy-conserving products
Contributing to a sustainable society and environment
Tea Leaf Recycling System
Cost reduction through resource conservation and recycling
Patent Strategy
Differentiation with other companies’ products, brand damage control, ensuring competitiveness
Contributing to anti-counterfeit measures
Research and Technology Development on the Health Effects of Vegetables and Other Food and Beverage Ingredients and Manufacturing Technology
Using open innovation methods refined with tea, ITO EN is working to build a unique value chain in other categories, including vegetables. At each stage of the value chain, we also create commensurate social and environmental value, contributing to sustainable development goals (SDGs).
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Palatability
Natural Sweetness Production Method
(Carrot Raw Ingredient)Proprietary production methods matched to the raw material
Contracted Cultivation
Stable raw ingredient procurement (carrots, etc.)
Quality Control
Maintain and increase quality
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Health
Vegetable and Fruit Components
Analysis of the health-promoting properties of beta carotene
Analysis of the health-promoting properties of polyphenol and other components found in food
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Environment
Aluminum-Free Paper Pack Container
Product differentiation through high added-value products
Contributing to a sustainable society and environment
Patent Strategy
Differentiation with other companies’ products, brand damage control, ensuring competitiveness
Contributing to anti-counterfeit measures
Appropriate Information Disclosure
Displaying raw materials and place of origin
Providing health-related information