Based on our management principle of "Always Putting the Customer First," we believe we have a social responsibility to "create healthy and fulfilling lifestyles for customers and a sustainable society" by providing customers of all ages with the flavor and value of Japanese tea.

To realize our long-term vision of becoming a Global Tea Company, we will continue introducing Oi Ocha to the world as a brand that represents Japan and continue connecting with tea culture in regions around the world; we will focus on creating new tea cultures and markets on a global scale, through the ITO EN Group's technologies and value chain. We will help create healthy and fulfilling lifestyles for customers in Japan and other parts of the world through the strong partnerships we have built with all those involved in the Group since our foundation.