Win tickets for the “MLB TOKYO SERIES” in which Shohei Ohtani will play. “Oi Ocha” Big Giveaway Campaign Starts This Week.

60 pairs, 120 people will win the ticket! Shohei Ohtani cheering goods will be given away to 500 people! A new TV commercial and special video also released, in which Ohtani talks why he drinks “Oi Ocha”.

ITO EN Ltd, (President and Representative Director: Daisuke Honjo, Headquarters: Shibuya-ku, Tokyo) has started the campaign to giveaway 60 pairs of tickets to watch the MLB WORLD TOUR TOKYO SERIES by Guggenheim to be held in Tokyo in March to 120 people and ITO EN X MLB TOKYO SERIES original goods to 500 people from Monday, January 20.

The new TV commercial video to promote the campaign, “Oi Ohtani-san!”, will begin airing nationwide on Tuesday, January 21, and we will also release an interview video of Ohtani talking his relationship with tea, which was filmed on the set of the video. The new commercial video features a conversation between Shohei Ohtani and “Oi Ocha”. “Oi Ocha” calls out to Ohtani, saying “Oi Ohtani-san!”, and asks him the real reason why he loves drinking tea. The narrator for “Oi Ocha” is Nana Mizuki, a two-way artist as a voice actress and a singer.

“Oi Ocha” TV-CM “Oi Ohtani San!”　URL: https://www.itoen.jp/oiocha/ohtani/

 

■”Win tickets to see the MLB TOKYO SERIES and more!” Giveaway Campaign”

The “Giveaway Campaign to Win Tickets for the MLB TOKYO SERIES and goods to support Shohei Ohtani” is being held from January 20 (Mon). In the campaign, by collecting the barcode of “Oi Ocha” products and sending them by mail, 60 pairs of 120 people will win the ticket to the game and 500 people will win original Shohei Ohtani cheering goods.

＜Summary＞
Name:
Win tickets to the MLB TOKYO SERIES and more! Giveaway Campaign
Period:
January 20, 2025 (Monday) – February 24, 2025 (Monday) *Postmarked by the day is valid.
How to apply:
Collect the barcode of “Oi Ocha” products for the required points, affix them to the postcard applications available at stores or downloaded from the campaign website, or post the postcards with the required information, and send them by mail.
Giveaway:
[Prize A] Pair tickets to watch MLB TOKYO SERIES for a total of 60 pairs of 120 people (10 pairs of 20 people each x 6 games)
[Prize B] ITO EN x MLB TOKYO SERIES original goods for 500 people Muffler towel, Silicone tumbler and PET plastic bottle cover
(*Contents of the prize may be substituted due to unavoidable circumstances)
Eligible products:
“Oi Ocha“ drink products (excluding canned products) … 1 point
“Oi Ocha“ leaf products … 3 points
URL:
https://www.itoen.jp/oiocha/ohtani/

■Contents of new commercial “Oi Ohtani San!”
In the new TV commercial video “Oi Ohtani San!” episode, Ohtani reveals the real reason why he loves drinking “Oi Ocha” while looking back at memorable scenes of Ohtani playing in the MLB. It has conversation between “Oi Ocha” and Ohtani, while “Oi Ocha” asks him the reason why he loves tea. Shohei Ohtani replies, “Because I feel like it helps me concentrate….”. On the back of the “Oi Ocha” bottle that watches over the field at the stadium, a new haiku on the topic, “My green tea, my soul” is written, depicting the bond between “Oi Ocha” and Ohtani. The voice actor for “Oi Ocha” is Nana Mizuki, a voice actress and singer who is active in two different fields. The dialogue between “two-way players” in different fields is also its highlight. The new commercial will begin to be aired nationwide from Wednesday, January 22.

＜Summary＞
Title:
“Oi Ocha” TV-CM “Oi Ohtani San!”
Start of airing:
Wednesday, January 22, 2025
Broadcast Area:
Nationwide in Japan
URL:

＜CM Composition＞
Ohtani and “Oi Ocha”
Ohtani’s memorable scenes

Some of the images taken in 2024

 

Narrated by Nana Mizuki, a “Two-way” voice actor.
On this TV commercial, Nana Mizuki, a “Two-way” artist who is active in two different fields, voice actress and singer, performed the narration and acted as “Oi Ocha”.

Comment from Nana Mizuki:
I have been given the honor of narrating the “Oi Ocha” TV commercial this time!
I have been able to fully immerse myself in the role of “Oi Ocha”, who admires and respects Ohtani-san and cheers him on from the sidelines, and I have read the lines with all my heart! I am very honored to have had this precious opportunity to interact with Ohtani-san through the personification of “Oi Ocha”!

＜Episodes from the filming>
On the day of filming, Ohtani was calm and focused in his role, as it was only a few days after finishing the season with a win. In the scene where he drinks “Oi Ocha”, he surprised the on-set staff by showing such smartness that he was able to finish almost all of the scenes in a single take. In the latter half of the filming, he showed his great potential of performing difficult action scenes with a smile. At the end of the shoot, he tasted the “Oi Ocha” series and created a good atmosphere on the shooting site with his good personality such as carefully commenting on each item.

＜Interviews at the time of filming＞
During the filming of the commercial video, we conducted an interview with Ohtani about “tea” and asked him how he loves drinking “Oi Ocha” on a daily basis.

Q: I often see you drinking “Oi Ocha” in the US. How long have you been drinking it and why?
Ohtani: Since when? I’ve been drinking for a long time. Yes, I have. Basically, I buy tea at Japanese supermarkets, and tea is always around me even if I don’t go to a supermarket. I have been drinking it ever since I was in Japan, and I always want to drink it when I’m here and dine as well.

Q: I see you drinking it in the stadium.
Ohtani: This green tea and hojicha had been always available at the stadium throughout the year, so we drank them all the time.

 

Q: As an athlete, you take very good care of your body, so why do you love drinking “Oi Ocha”?
Ohtani: Basically, because it tastes good. I drink tea especially when I eat Japanese food, and I drink tea even when I don’t eat them. I often drink tea before games as well.

Q:What kind of presence does “Oi Ocha” have for you, Mr. Ohtani?
Ohtani: There is a place to eat at the stadium, and it has always been there. It has always been a part of the clubhouse or something like that. I take it for granted that it is there, and it is an indispensable item. I like to drink it, so it has become a part of my life.

 

■What is the MLB TOKYO SERIES?

Following last year’s SOUL SERIES in Korea, which drew a great deal of attention in Japan, MLB will hold its season-opening games in Japan.
The MLLB WORLD TOUR TOKYO SERIES 2025 presented by Guggenheim will be held at Tokyo Dome on Tuesday, March 18 and Wednesday, March 19. The Los Angeles Dodgers, last year’s World Series Champions with Shohei Ohtani and Yoshinobu Yamamoto, and the Chicago Cubs, a Chicago-based team with Seiya Suzuki and Shota Imanaga, will clash in Tokyo for the opening game of the MLB 2025 season.
This will be the first time in six years that an official MLB game to be held in Japan.

＜Nana Mizuki Profile＞
A voice actress and singer from Ehime Prefecture.
She made her debut as a voice actress in 1997 and has since gained popularity for her work in anime such as “Magical Girl Lyrical Nanoha”, “Heart Catch Precure!” and “Naruto”. She made her singing debut in 2000 with the single “Omoi”. Her album “Ultimate Diamond”, released in June 2009, became the first album by a voice actress to reach number one in the Oricon Weekly Ranking. In December 2009, she made her first appearance on the NHK Kohaku Uta Gassen. In December 2011, she became the first voice actor to hold a two-day concert at the Tokyo Dome, and since then she has gone on to hold successful concerts at numerous large venues, including Hanshin Koshien Stadium, as well as overseas, and in 2022, she achieved her goal of performing live in all 47 prefectures of Japan. She is currently one of the top runners in the voice actor industry

■”Oi Ocha”, the world’s No. 1 green tea beverage brand
“Oi Ocha” is our flagship brand and the world’s No. 1(*1) unsweetened green tea beverage brand, and at the end of 2024, its cumulative sales volume has surpassed 45 billion bottles (*2) since its launch in 1989.
Tea has permeated into our lives as a communication tool that connects people with each other and is referred to as an everyday drink. Since the launch of its predecessor product, the world’s first green tea drink “Sencha in a can” in 1985, our “Oi Ocha” brand has continued to grow based on our technological capabilities to evolve with the changing drinking styles of the times and our ability to procure high-quality raw materials (tea leaves) through initiatives such as the tea production area cultivation business. The company has continued to grow based on its ability to procure high-quality raw materials (tea leaves) through initiatives such as the tea-growing business. Overseas, the value of “Oi Ocha” has been well received, and the number of customers (fans) who enjoy drinking “Oi Ocha” is steadily increasing in North America, Southeast Asia, etc. As of March 2024, the product is sold in more than 40 countries and regions.

 

(*1) Certified by Guinness World Records
INTAGE SRI+ Unsweetened Tea Beverage Market Data January-December 2023
“Oi Ocha” Brand Sales Value
Official English record name: Largest unsweetened green tea RTD brand – retail, current
Recorded brands: “Oi Ocha” brand (excluding “Oi Ocha” hojicha products)
Target year: January – December 2023

(*2) 500ml PET bottle equivalent

 

■Company Overview
Based on the Group’s management philosophy of “Customers First,” our mission is to help our customers lead healthy and affluent lives and help create a sustainable society. We are committed to providing the best taste and value of “Japanese” tea to our customers of all ages.

In order to realize our long-term vision of becoming a “Global Tea Company,” we will continue to promote “Oi Ocha” around the world as a representative Japanese brand, connect with tea culture in various regions around the world, and create a new tea culture and tea market on a global scale through the technology and value chain of the ITO EN Group. Through the strong partnerships that we have built with all those who have been involved with us since our founding, we will contribute to the healthy and prosperous lives of our customers in Japan and around the world.