Oi Ocha Limited Edition “Shohei Ohtani bottle” Release! A portion of the sales will be used for a global social contribution project with Shohei Ohtani,“Green Tea for Good”
Starting with Otani’s home prefecture of Iwate, the project will gradually expand overseas.“World’s First” outdoor advertisement using the recycled paper made out of used tea leaves” will also be displayed. Newspaper ads will be published in 62 countries around the world!
ITO EN Ltd. (President and Representative Director: Daisuke Honjo, Headquarters: Shibuya, Tokyo), the world’s No.1 unsweetened green tea beverage brand “Oi Ocha” (*), will launch its next initiative, “Green Tea for Good”, a global social contribution project from Wednesday, July 10, 2024.
Project URL：https://www.itoen.jp/greenteaforgood/en/
Shohei Ohtani× Oi Ocha Special Website URL：https://www.itoen.jp/oiocha/ohtani/en.html
“Green Tea for Good“ is the global Social Contribution Project launching with our Global Ambassador Shohei Ohtani. As a first initiative, a portion of the sales of “Oi Ocha” brand beverages and leaf products will be used for conservation activities, including forest, water, and biodiversity conservation in Japan and overseas. This activity is an update of the “Making Japan Beautiful With Green Tea” project that we have been working on since fiscal 2010 and extend it to the world. This year, under the slogan of “Making the World Beautiful With Green Tea”, we plan to expand the activity with our global ambassador Ohtani and his circle of supporters overseas. The activity will start from his hometown in Iwate Prefecture.
As part of this initiative, Oi Ocha Limited Edition “Shohei Ohtani bottle” with a portrait image of Ohtani on the “Oi Ocha Green Tea” package will be available in Japan for a limited time starting July 8 (Mon), and will be sold sequentially overseas as well. A portion of the sales of the “Shohei Ohtani Bottle” will also be used for “Green Tea for Good” activities.
■Since fiscal 2010, ITO EN has been implementing our “Making Japan Beautiful With Green Tea” campaign. From this fiscal year, ITO EN expand it with a new slogan “Making the World Beautiful With Green Tea” and will expand the circle to overseas.
Since 2010, ITO EN has been conducting the “Making Japan Beautiful With Green Tea” campaign, in which it donates a portion of the sales from Oi Ocha brand beverages and leaf products to support the conservation of “forests, water and biodiversity”. This year, under the slogan of “Making the World Beautiful With Green Tea”, We will expand the circle of our activities overseas.
■About “Green Tea for Good”
「お茶で日本を美しく」（The meaning of “Making Japan Beautiful With Green Tea”) initiative, led by ITO EN since 2010, is an environmental conservation effort that dedicates a portion of Oi Ocha product sales to support the preservation of forests, water and biodiversity.
In 2024, together with global ambassador Shohei Ohtani, we will conduct conservation activities primarily in Japan as part of “Green Tea for Good.” And looking forward, we aim to expand our efforts internationally.
■”Green Tea for Good”: The first round of environmental activities will start off in Ohtani’s hometown, Iwate Prefecture
It has been decided that the first round of environmental activities will start off in Iwate Prefecture, which is where Ohtani was born and raised. A portion of the sales of Oi Ocha will be used to hold the main activity which is to conduct water quality conservation activities at Nakatsugawa River in Morioka City, Iwate Prefecture. In addition to the employees at ITO EN’s Morioka branch and Mizusawa branch, we also welcome general applicants to participate in this activity, so please take this opportunity to apply.
- Use a portion of the sales revenue of Oi Ocha product for water conservation activities at Nakatsugawa River in Morioka City, Iwate Prefecture.
- Employees of ITO EN’s Morioka branch and Mizusawa branch, local organization and residents will participate in the water conservation activities at Nakatsugawa River in Morioka City, Iwate Prefecture.
Application Website URL：https://www.itoen.jp/greenteaforgood/en/
■Releasing a limited edition “Oi Ocha” with Ohtani’s visual printed on the package.
A special bottle of “Oi Ocha” featuring Ohtani will be available for a limited time, starting on July 8 (Mon) nationwide in Japan, with overseas sales to follow. A portion of the sales will be allocated to social contribution activities aimed at supporting the future of the Earth.
※The bottle photos are representations.
※Bottle design is subject to change without notice.
■”Green Tea for Good”× Shohei Ohtani’s visual to be published in the Nikkei and the Financial Times!
Advertising in 60 newspapers around the world sparked significant interest when the global partnership was announced. This time, we will run advertisement in the Nikkei and the Financial Times, distributed in 62 countries globally. Please take note of our expansive advertising campaign, following the giant outdoor advertisements displayed in more than 85 domestic and international locations.
■”Green Tea for Good” project commemorates the opening of Iwate Prefecture with 44 posters using “recycled paper made of used tea leaves” at 15 JR stations in Iwate Prefecture.
Starting on Wednesday, July 10, 44 ads with the key visual will be displayer at 15 major stations in Iwate Prefecture, Ohtani’s hometown, including JR Morioka Station, Hanamaki Station, and Mizusawa Station.
The ads are using “recycled paper made of used tea leaves,” which is upcycled from used tea leaves generated from the production of “Oi Ocha” beverage products, to give the ads a natural texture.
・Please do not ask station staff for assistance.
■Limited to one location in the world! The entire store is wrapped with “Recycled paper made out of used tea leaves”!
From July 15 (Mon.), “NewDays Shinjuku South Gate Chuo” operated by JR East Cross Station Retail Company (Location: Shibuya-ku, Tokyo; Company President: Toru Takahashi) will be fully wrapped with “Green Tea for Good” visuals made entirely from recycled paper made of used tea leaves. In addition, five NewDays stores in Shinjuku Station, including the NewDays Shinjuku South Exit Store, will have special sales corners with the expanded lineup of “Oi Ocha” products and other items. In addition, the highly popular campaign of buying four bottles at once and receiving a limited clear file featuring Otani (two types in all) as a novelty will be offered at all NewDays stores (excluding some stores) from July 16 (Tue) to July 29 (Mon) on a first-come, first-served basis.
・NewDays KIOSK is not applicable
■ITO EN’s original environmental initiative, outdoor advertisement using recycled paper made out of used tea leaves, is now available! “Green Tea for Good promotion cards” featuring Ohtani distributed exclusively at outdoor advertising locations in Shinjuku Sanchome Station!
From July 15 (Mon.), outdoor advertisements using “Recycled Paper made of Used Tea Leaves” which contains used tea leaves from our unique upcycling initiative, “Used Tea Leaves Recycling System,” will be displayed in Shinjuku 3-chome Station. At the same time, “Green Tea for Good promotional cards” will be distributed in limited quantities around the world at these advertising locations only. This special paper is also made of used tea leaves from the production of “Oi Ocha” beverage products. Used tea leaves are effectively utilized through our unique upcycling initiative “Used Tea Leaves Recycling System”.
On the occasion of Otani’s appointment as a global ambassador, a limited number of “Green Tea for Good” Otani promotional cards based on a business card-style design will be distributed.
■Glass Bottle Oi Ocha MEGAMI / Glass Bottle Oi Ocha SEIMEI sold exclusively at NewDays stores in three cities nationwide
Special “Glass Bottle Oi Ocha MEGAMI / Glass Bottle Oi Ocha SEIMEI” created to commemorate the 35th anniversary of “Oi Ocha”, previously available only online, will now be sold exclusively at select NewDays stores in Shinjuku, Sendai and Aomori.
Stores:
NewDays Shinjuku Minamiguchi Chuo (from 7/16(Tue.)), NewDays Sendai 7 (from 7/30(Tue.)), NewDays Sendai No. 8 (from 7/30 (Tue.)), NewDays Shin-Aomori Shunjikan (from 7/31 (Wed.)), NewDays Mini Shin-Aomori Main Line (from 7/31 (Wed.)), NewDays Aomori East Exit Waiting Area (from 7/31 (Wed.))
Product name:
Bottle Oi Ocha MEGAMI / Bottle Oi Ocha SEIMEI
Price:
3,240 yen each (tax included)
Dedicated website:
https://www.itoen.jp/oiocha/bottle_first_tea/
■Created in-store tools using “recycled paper made of used tea leaves”!
The “Used Tea Leaves Recycling System[綾金1] ” has upcycled used tea leaves into a variety of daily necessities and industrial products, including paper products such as business cards and envelopes, ballpoint pens, and fans, and has found new uses for this effective resource.
As the production volume of “Oi Ocha” brand increased, so did the amount of used tea leaves generated, and we began researching the way to recycle used tea leaves, believing that the various functional properties contained in used tea leaves could be utilized in ways other than as animal feed or compost. In 2001, we established the “Used Tea Leaves Recycling System,” a proprietary technology that allows tea leaves to be stored (transported) at room temperature while still containing water and used as an alternative raw material for industrial products. Now, as part of the social contribution project “Green Tea for Good,” which Otani supports, we will contribute to the recycling of resources by developing in-store tools using “recycled paper made of used tea leaves” through our Used Tea Leaves Recycling System.
■ITO EN’s environmental initiatives
We have created “Making Japan Beautiful with Green Tea” an initiative to support the preservation of forests, water, and biodiversity, and our unique upcycling sytem- ” Used Tea Leaves Recycling System”.
「Making Japan Beautiful with Green Tea」
Since fiscal 2010, we have been supporting environmental conservation activities by donating a portion of the sales of “Oi Ocha” products during the campaign period to environmental conservation and improvement activities in various regions of Japan, and by encouraging local residents and our employees to work together in these activities. The cumulative amount of donations up to fiscal 2023 was 432.35 million yen (as of the end of April 2024).
https://www.itoen.co.jp/kirei/
「Used Tea Leaves Recycling System」
In 2001, we established the ” Used Tea Leaves Recycling System ” to upcycle the “used tea leaves” generated from the production of our beverage products such as “Oi Ocha” and we have now developed 100 types of recycling products with used tea leaves.
https://www.itoen.co.jp/ochagara_recycle/
「My Town’s Future Cherry Blossom Project」
To date, we have planted 1,456 cherry trees at 121 locations in 47 prefectures throughout Japan (as of April 30, 2024), with the aim of creating future cities overflowing with cherry trees, the symbol of Japan.
https://www.itoen.co.jp/sakura-plant/
(*) Guinness World Records™ Certified
Record name: “Largest unsweetened green tea beverage brand (latest annual sales)
Official English record name: Largest unsweetened green tea RTD brand – retail, current
Recorded brand: Oi Ocha brand (excluding Oi Ocha hojicha products)
Year covered: January-December 2023