Shohei Ohtani’s “Oi Ocha” giant outdoor advertisement displayed in more than 85 locations around the world!
Starting with Iwate, Ohtani’s hometown, the ads will appear in Times Square in New York, Hollywood, Tokyo, Seoul, and Taipei. At Shibuya and Nagoya stations, “Ohtani’s new haiku,” which became a buzz because of the ads, appears as giant columns.
Ohtani’s statement on becoming “Oi Ocha Global Ambassador” released in the ads.
ITO EN Ltd. (President and Representative Director: Daisuke Honjo, Headquarters: Shibuya, Tokyo), the world’s No. 1 unsweetened green tea beverage brand “Oi Ocha” (*), has signed a global partnership with Shohei Ohtani, the Los Angeles Dodgers player. We are pleased to announce a new initiative, “Outdoor Ad Placements at more than 85 locations in Japan and abroad.”
Special landing page：https://www.itoen.jp/oiocha/ohtani/en.html
Starting with an outdoor advertisement at Morioka Station in Iwate Prefecture, Shohei Ohtani’s hometown, on Friday, May 31, the ad will be shown in 82 locations (※1) in 12 prefectures in Japan and 6 locations worldwide, including New York, Los Angeles, South Korea, and Taiwan. Together with Shohei Ohtani, who has been appointed “Oi Ocha Global Ambassador,” we will continue to promote the appeal of green tea both domestically and internationally following its appearance in 60 newspapers around the world.
■Visuals of “Oi Ocha Global Ambassador” Shohei Ohtani are unveiled at more than 85 locations around the world!
The giant outdoor advertisements will be designed to attract a large number of viewers and convey to the world ITO EN and Ohtani’s shared desire to “spread Japan’s fascinating green tea culture to the world.”
In Japan, the ad will be displayed starting from Iwate Prefecture, Ohtani’s hometown, from Friday, May 31, followed by placement in 82 locations in 12 prefectures, including Sapporo, Morioka, Sendai, Tokyo, Nagoya, and Osaka, in addition to spots around JR Shibuya Station. Overseas the campaign will be displayed in six locations worldwide, including the U.S. (New York and Los Angeles), South Korea, and Taiwan. The ads will also be displayed in Times Square from June 8 to 10 (local time), when Ohtani will visit New York for the Yankees-Dodgers series of matches.
In addition, Oi Ocha bottles with the new haiku, “Everyday, there is a tea that stands by my side,” written in commemoration of Shohei Ohtani’s appointment as Global Ambassador, which attracted much attention when the global partnership was announced, will appear on pillar media at Shibuya Station from June 10.
This is the first and the most extensive outdoor advertising campaign that our company has ever undertaken at once in various countries around the world.
Please take note of Ohtani’s strong gaze, standing dignified in a beautiful green tea field, looking forward to contributing to the future of the earth with green tea.
(※1) The information on the domestic placements is current as of May 29 and is subject to alterations at any time.
■Ad Placement Outline
＜Domestic＞ 82 placements in 12 prefectures（※1） ※Major placements only
In addition, giant bottles containing haiku, which caused a stir when the partnership was announced, are now appearing at Shibuya and Nagoya stations!？
The bottle design with a message commemorating Ohtani’s appointment as ITO EN’s Oi Ocha Global Ambassador, which caused a sensation when the global partnership was announced, will appear on columns in the Shibuya and Nagoya stations. The pillars, which will look like giant “Oi Ocha” bottles, are a must-see.
＜Overseas＞6 spots around the world, including NY, LA, Seoul and Taipei
※Please refrain from contacting the posting locations regarding this matter.
※Posting contents and period are subject to change without notice.
※Images are for illustrative purposes only.
※A station ticket is required to enter the ticket gates.
※Please refrain from making inquiries to the station, station staff, or stores in the vicinity.
■Statement by Shohei Ohtani on his appointment as “Oi Ocha Global Ambassador”
My green tea, My soul.
So much is happening these days.
It makes sense to take a break for green tea
to soothe both mind and body.
I want to share this experience with everyone around the world.
The next step, the goal for Oi Ocha.
ITO EN’s “Oi Ocha” Global Ambassador Shohei Ohtani
(※1) Guinness World Records™ Certified
Intage SRI+ Unsweetened Tea Beverage Market Data January-December 2023 “Oi Ocha” Brand Sales Value
Record name: “Largest unsweetened green tea beverage brand (latest annual sales)
Official English record name: Largest unsweetened green tea RTD brand – retail, current
Recorded brand: Oi Ocha brand (excluding Oi Ocha hojicha products)
Year covered: January-December 2023