About ITO EN
As a health and wellness company, we contribute to the "health" of our customers and support the affluent lives of each and every one of them.
ITO EN at a Glance
Founded
August 1966
Green tea marketNO.1We have the No.1
Green tea
mega-brand in the worldWe are No.1 Tea Company in Japan.
The world's No.1 Green tea beverage
brand Our flagship brand
"Oi Ocha" is the world sales recordNO.1Green tea beverage
- Official name of record by Guinness World Records®: Largest NH RTD green tea brand - retail RSP, current Record-settingbrand: Oi Ocha（excluding Oi Ocha Hojicha products）Target period: January–December, 2023 Certified sales
Ratio of sugar-free
beverages75%or more
Global Brands
We would like to inform everyone about the ITO EN brand.
Our Business
We will inform everyone about ITO EN's business.
Region
We will tell you about the worldwide bases that ITO EN has.
Corporate History
We will tell you about the history of ITO EN, which dates back to 1966.
New Haiku Contest
It is the largest creative writing contest in Japan. An English Haiku division has also been established.
Our Activities
Tea-Producing Region Development Project
Since 1976, ITO EN has been supporting tea production areas with the aim of both solving issues in Japanese agriculture and ensuring stable procurement of raw materials for green tea.
Tea Leaf Recycling System
We have established a system to recycle tea leaves discharged from the production of "Oi Ocha" and other green tea beverages as an alternative raw material for limited resources.